Mobile advertising

 

MOBILE ADVERTISING

The positive side of online advertising is that we now have a wide range of creative and targeting options that can improve the effectiveness of our ads along with the analytics and metrics to judge the success. Just as with any other aspects of mobile marketing we should start by clearly defining what our actual end objectives are and how mobile advertising is going to contribute mobile ads in because of the way they are often price and measured. Most online advertisement is sold on a cost per mile basis. This basically means that you pay certain fee every time your ad is shown a thousand times i.e. paying for display not for clicks and certainly not for results. It is the most common and very way to waste budget on views of your ad by the completely wrong audience. Many ads formats are generally very similar for mobile sites and for apps and we look at these when we look at creative options available us but there are also some exclusive options that are only suited to apps. There is a huge range of mobile ad platforms out there and unsurprisingly Google owns (Ad Mob).


An ad network manages advertising space on number of different mobile operations that may include both mobile sites and apps. These ad networks may also manages advertising space on desktop. Generally Ad network charges fees and then share some of this with the owner of the location the ads are shown. Ad network are the reason for the there being standard sizes and types of ads. This means ad can create once and it can be run across multiple properties without the need to redesign every time. Most ad networks will provide a range of reporting tools, but ideally it should integrate our advertising data with our mobile and app analytics so we can get an integrated view of our mobile marketing efforts. Mobile ads are tagged with an analytics tracking code. This allows us any traffic coming from mobile ads to sites and apps this can be track using conversion. Google also allows to import data from other ad networks and platforms into google analytics so you can compare and contrast data in one place. This can be found under traffic sources and is currently titled cost analysis.







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