MARKETING TECH

  SEARCH ENGINE OPTIMIZATION Searches are two types natural or organic search results are decides upon by the search engines and paid search, the set of results that we can pay to be visible in. search engine optimization (SEO) is the process of achieving search rankings with in the natural/organic results. Pay per click (ppc) refers to paid search element of search results. Most use search engine is Google.com it will give mobile optimized experience across devices, it still optimizes your results based on your device. Most search engine offers some form of local business registration when business has physical presence. Generally registering business within the mapping element of search engine will help this results. There are also various range of tools that will help you optimize your local listing across the web to help you rank better in local results. Search engine optimization is all about getting to the top of the organic results in the search engines. The core rules of SE...

  MOBILE ADVERTISING The positive side of online advertising is that we now have a wide range of creative and targeting options that can improve the effectiveness of our ads along with the analytics and metrics to judge the success. Just as with any other aspects of mobile marketing we should start by clearly defining what our actual end objectives are and how mobile advertising is going to contribute mobile ads in because of the way they are often price and measured. Most online advertisement is sold on a cost per mile basis. This basically means that you pay certain fee every time your ad is shown a thousand times i.e. paying for display not for clicks and certainly not for results. It is the most common and very way to waste budget on views of your ad by the completely wrong audience.  Many ads formats are generally very similar for mobile sites and for apps and we look at these when we look at creative options available us but there are also some exclusive options that are...

  MOBILE ANALYTICS Google analytics the free analytics tool from Google with 83% global share of the analytics market. It has hundreds of built in reports as well as a huge variety of customization options. There is paid version of google analytics that gives you some of the things absent the free version. Most analytics use a technique called “page tagging”. When register for a google analytics account you are given a unique code which needs to be put on every page of your website. Then this code sends information back to google each time somebody uses one of the website pages or app screens. This data includes a range of mobile specific reports.  Once analytics code in place analytics package will start recording visitors to your website and app. This reports are broken down into number of categories. You can track where they came from what content they are looking at and where they are in the world amongst other things. One of the key things to remember about real time repo...

  MULTI CHANNEL MARKETING USING MOBILE The reality about marketing is there isn’t just one thing which will make customer to buy product or choose its supplier there are various factors which will make you to choose brand over another marketing is all about understanding the various process. As marketers we can use all the tool to understand the buying process and this is where digital marketing plays a major role. Marketers have accessibility to Meta data and more capability to measure customer journey. Missing par in interaction between online and offline marketing. This challenges can be often simplified by mobile which act as bridge between online and offline. Mobile marketing will generally be part of the user journey and many other channels may be involved some digital and some not. Many channels and types of content may be revisited several times in no particular order, and we may not have any visibility on many of the steps in the journey. As well needing to consider wide r...

CONTENT MARKETING Content marketing is often talked about when looking at overarching web strategy but it’s also well worth considering when you are thinking about your mobile marketing. Fundamentally content marketing is about providing useful and engaging content that is suited to the user’s journey. Generally it’s about providing value beyond your direct product offering. Content marketing would have been educating the user about web technologies.                         Company                                                  focus on content marketing Search engine optimisation Digital marketing advice Alcoholic drink brand Cocktail making and recip...