Mobile analytics

 

MOBILE ANALYTICS


Google analytics the free analytics tool from Google with 83% global share of the analytics market. It has hundreds of built in reports as well as a huge variety of customization options. There is paid version of google analytics that gives you some of the things absent the free version. Most analytics use a technique called “page tagging”. When register for a google analytics account you are given a unique code which needs to be put on every page of your website. Then this code sends information back to google each time somebody uses one of the website pages or app screens. This data includes a range of mobile specific reports. Once analytics code in place analytics package will start recording visitors to your website and app. This reports are broken down into number of categories. You can track where they came from what content they are looking at and where they are in the world amongst other things. One of the key things to remember about real time reports is that they can be immensely engaging and often an utterly useless waste of time it’s not easy to do anything useful with the data. 

Knowing about target audience is important about the technology they are using to access the site or app. This includes through devices report , data on the mobile devices on which they are accessing your site the operating system of those devices as well as the volume of mobile visitors. Another useful report for mobile marketing is visitors flow report. The great thing about report is that it is very easy to change the way audience easily split up. As standard visitors from each country and how they travel through your site which pages they look at and where they exit. However it’s easy to change the initial segmentation from country to mobile devices.







 



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