Multi channel marketing using mobile

 MULTI CHANNEL MARKETING USING MOBILE


The reality about marketing is there isn’t just one thing which will make customer to buy product or choose its supplier there are various factors which will make you to choose brand over another marketing is all about understanding the various process. As marketers we can use all the tool to understand the buying process and this is where digital marketing plays a major role. Marketers have accessibility to Meta data and more capability to measure customer journey. Missing par in interaction between online and offline marketing. This challenges can be often simplified by mobile which act as bridge between online and offline. Mobile marketing will generally be part of the user journey and many other channels may be involved some digital and some not. Many channels and types of content may be revisited several times in no particular order, and we may not have any visibility on many of the steps in the journey.
As well needing to consider wide range of channels being involved in customer journey surely marketers should consider number of different screens involved. E.g. while watching TV around 80% of people will be watching TV whilst using another device. To consider the full range of screens we need to take into account smart phones, tablet, desktops/ laptops, smart watches. This broadens our view of mobile to such as extent that the only way to address it effectively it to focus on the user journey. Understanding user journey is going to be essential to the success of our mobile marketing. Marketers need to understand target audience might want to achieve understand their path to doing this. In 21st century social media platforms like twitter, instagram, Facebook, whatsapp etc. plays important role in identifying target audience and distributing products to its desired customer. 




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